Robert L. Klein
,
Applied Marketing Science, Inc.
303 Wyman St.
Waltham, MA
02451
Phone: (781) 250-6300
Fax: (781) 684-0075
Profile:
Applied Marketing Science (AMS) is a market research and consulting firm that conducts consumer surveys in support of litigation. Founded in 1989 with roots in the MIT Sloan School of Management, AMS applies proven methodologies to a variety of litigation issues where the behavior of current and potential customers is a key determinant in assessing liability or damages. We can evaluate the likely benefits of collecting market research data, identify the weaknesses of an opposing expert's report, and provide guidance on the deposition and trial questioning of opposing experts.
AMS works with a network of talented academic experts to develop comprehensive market research strategies, and often collaborates with nationally-known economic consulting firms. Areas of expertise include trademark and trade dress infringement, advertising fraud, antitrust matters, and class certification.
Years as Expert: over 10 years
Primary Area of Expertise: Opinion & Survey Research