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Expert Bio

Primary Area of Expertise
Market Research Investigations
Profile
Federal and state level qualified consumer survey expert with more than 20 years market research experience. Principal at Applied Marketing Science, a full service market research and consulting firm, and he currently leads the firm's Litigation Support practice. Mr. Sowers has served as a testifying expert on matters related to trademark and trade dress infringement, class certification, and false advertising for both plaintiffs and defendants. Personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Co-host of a CLE accredited webinar on survey evidence in Intellectual Property and other litigation. Services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.
Education & Licenses
Master of Business Administration (MBA)