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Primary Area of Expertise

Marketing

Expert Witness Profile

A renowned communications professional, Chuck Malkus has 37+ years’ experience developing marketing and public relations strategies for Fortune 500 corporations. An author of four books, his specialization includes crisis management and reputation damage. His agency work includes serving as a chief strategy officer and he provides expertise to TV networks including CNBC and Fox Business. He has worked extensively in advertising, branding, business development and reputation management. A prominent consumer behavior expert, he’s recognized for launching new brands and start-up businesses. Mr. Malkus has been described by The Miami Herald as a “public relations guru.”

AREAS OF EXPERTISE
Advertising, Advertising Claims, Branding, Business, Business Damage, Consumer Behavior, Copyright, Defamation, Earned Media, Entertainment (Intellectual Property), Ethics, Image, Marketing, Marketing Ethics, Media, Public Relations, Publicity Rights, Reputation Damage, Social Media and Trade Dress Infringement