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Expert Bio

Primary Area of Expertise

Advertising

Expert Witness Profile

Larry Chiagouris works nationwide as an expert. His particular expertise relates to class action/consumer fraud, advertising/branding, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, intellectual property and market/survey research issues. He has a unique combination of being a senior expert witness and consultant which brings both the senior industry client side and the agency executive experiences for Fortune 500 companies as well as academic work at leading graduate schools of business. Dr. Chiagouris has been called a "branding guru" and "consumer behavior expert" by the media and one of the best and brightest researchers. He combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Education & Licenses

B.S.; M.B.A.; M.Phil; A.P.C.; PH.D.