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Expert Bio

Primary Area of Expertise

Entertainment and Media Valuation

Expert Witness Profile

A leading media and entertainment analyst for more than 30 years, Larry Gerbrandt has worked for the top media research companies in the field, including 20 years as SVP and COO of Paul Kagan Associates, Inc. (now SNL Kagan, a division of S&P) and SVP/general manager of Nielsen Analytics (a division of The Nielsen Co.). He sits on the board of INSP (an 80 mil.-subscriber family-friendly basic network) and is an adviser to SVOD and new media startups. A veteran of nearly 100 expert engagements, including the high-profile Katzenberg v. Disney, O’Bannon v. NCAA and Landis v. Armstrong litigations. Expertise spans media measurement, earned media value estimates, movie and TV library valuations, pay TV and ad-supported basic network valuations, stock film and photo library appraisals, music archives, subscription video-on-demand (SVOD), intellectual property valuation, intellectual property (IP) assets, emerging media technologies and media industry standards and practices.