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Expert Bio

Primary Area of Expertise

Internet & Technology

Expert Witness Profile

Peter Kent is the author of dozens of Internet and technology books. He was the founder of an e-business service provider funded by one of the world's largest VC firms and of an Internet-related publishing company, VP of Web Solutions for a national ISP, and VP of marketing for a Web-applications company. Working in computing since 1979, and cyberspace since 1984, Mr. Kent wrote the Complete Idiot's Guide to the Internet in 1993, followed by a plethora of books about various aspects of online business and technology, including most recently seven editions of Search Engine Optimization for Dummies / SEO for Dummies. He has also created two online training courses for on SEO and one about selling products through Amazon; he also has an SEO course running on

Mr. Kent has helped hundreds of companies, large and small, understand doing business online, including projects for Amazon, Time Warner Cable / Roadrunner, Lonely Planet, Zillow, Avvo, and Tower Records.

Mr. Kent has assisted in litigation, as both consulting and testifying expert, for a number of years. Cases include numerous patents (e.g., GeoTag; DDR v., trademark (GEICO, Toys R' Us, Google), PPC (, Google).