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Primary Area of Expertise

Trademark Infringement

Expert Witness Profile

Expert in all trademark infringement, trade dress, copyright, package design, product design, brand dilution, likelihood of confusion, consumer research and brand identity issues. Unlike academic experts, Mr. Wallace has 30+ years in advertising and brand identity strategy consulting for Fortune 100 consumer product firms. As the managing partner of one of the world's most recognized and accomplished strategic brand identity design consultancies, Rob had extensive expertise in all visual branding strategy and design issues for national and global brands. Clients include P&G, Coca-Cola, Kraft, Revlon, Unilever, Dell, Johnson & Johnson, Brown Foreman, Home Depot, Bacardi and over three dozen consumer product corporations of equal caliber. Areas of expertise include: advertising, branding, trademark, claims, copyright, derivative work, intellectual property, infringement, consumer confusion, secondary meaning, packaging, consulting.